- ROLE
Creative Director
- FOR
MEDIBANK
How do you help people diagnose the loneliness within themselves? You start by diagnosing it within their favourite films, books, songs and art.
Recent research has revealed loneliness is at unprecedented highs in Australia. 52% of people are now experiencing loneliness on a weekly basis, making them more vulnerable to heart disease, stroke, Alzheimers and mental illness. Yet, close to 70% of these people are misdiagnosing their own symptoms and failing to seek the right help.
The ‘We Are Lonely’ podcast, empowered by Medibank – aims to help people diagnose the loneliness within themselves, by first diagnosing it within iconic films, books, songs and art.
Hosted by Myf Warhurst and Dr Frederik Kiernan, all episodes in season one of ‘We Are Lonely’ can be found on Spotify and Apple podcasts, featuring an impressive lineup of guests including Hugo Weaving, Tash Sultana, Darren Hayes and more.
Directed by the amazing team at The Glue Society via production company Revolver, since its launch ‘We Are Lonely’ has reached #1 on Spotify’s Education podcast chart and #1 on the Education and Self-Improvement Apple podcast charts.