- ROLE

Group Creative Director

- FOR

General Motors Special Vehicles

Chevy/GMSV Australia puts a lot of effort into ensuring their imported vehicles can handle Australian terrain. When we found out they drive the vehicles from Victoria to Cairns and back for every new model, just to test them, we thought, that’s not just a proof point, that’s a campaign in itself.

From that simple brand truth came an entire influencer platform where we married their intense ‘testing’ culture with some very influential characters. The result was GMSV’s best-performing digital campaign to date and a brand platform that spoke to every demographic this car could ever appeal to.